LA VENDEMMIA x Valverde Water
Montenapoleone Street, Milan
#popupstore #event #customdesign #interiordesign #graphics
32 hours of laser cutting
POP UP STORE
For Vendemmia, the yearly event that take place in Via Montenapoleone in Milan, Remigio Architetcs and Interexpo, design and realize the Water Bar for Valverde. A eye-catching temporary flagship store with a strong identity. Every year we give shape to the Valverde concept playing with spaces, angles, windows and furniture trying to naturally enhance the water.
IMAGINARY DISPLAYS
The brand news label for this special edition of Valverde Waters is a mix of colors and fruits. We kept this mood creating a pattern that we use to enrich desk and shelves. A modern and art nouveau style with a refined and polychromatic mood.
Wood and metal are the material we used to make the decor through laser cut and laquered processing.
DESIGN AND LIGHTING
A restricted space, in the fashion street of Montenapoleone in MIlan, with a 360 view thanks to 4 window sides. The distribution of the points of light and the choice of the type of spotlight is crucial. Furnitures are positioned in order to leave space to the reception desk which is represented by a bar counter.
