MCE x Cimm
While designing, we transformed a traditional exhibit space into an experience able to convey company values through unusual visual arts. The typical drops of the CIMM logo have been used to build a strucuture that includes videowall modules to record live videos of visitors walking.
GIVING LIFE TO PRODUCTS
We played with the different shapes of CIMM products to give them a new life, changing their destination of use and becoming comfortable chairs and seats: active parts of the space. From the first model, made it possible by laser cut, powder coating and laquered wood; this new model added a diagonal laser cut to include a backrest structure. The color, left raw metal, is perfectly in line with the company concept. Red and Blue pillows complete the furniture.
As for the seats, creativity brought us to develop tridimensional compositions of the expansion vessel (Cimm products) overlaying “artistic object” named Humanoids. Their presence along the corridor welcome the visitors remembering how the company is focused on their clients.